Renowned jeans maker, Levi’s, has just announced it will integrate AI-generated models into its advertising campaigns to promote a more inclusive image of its brand. To do this, the company has decided to partner with Lalaland.ai, one of the most advanced AI models for generating ultra-realistic models.
Levi’s will use artificial intelligence
This Levi’s initiative aims to increase the number and diversity of its models for their products. The brand wants to offer a wider range in terms of sizes, skin colors, body types, and ages, to better represent the diversity of its customers and meet consumer expectations.
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By using AI-generated models, Levi’s gives itself the possibility to create models that perfectly match the diversity and inclusion criteria the brand has set, while offering unparalleled rendering quality. This approach also allows the brand to reduce its environmental footprint by avoiding traditional manufacturing processes that can be costly and polluting.
Diversity, a key element
In a context where inclusion and diversity are important issues for consumers, Levi’s positions itself as a leader in promoting the acceptance of diversity in all its forms. The brand thus strengthens its commitment to diversity and inclusion, by offering models that more accurately and precisely represent all its customers, regardless of their body type, age, skin color, or gender.
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A good, innovative initiative
This Levi’s initiative is further proof of the important role AI can play in promoting ethical and sustainable values, while offering significant economic and environmental benefits. By adopting AI-generated models, Levi’s confirms its leading position in the fashion industry and paves the way for new initiatives that could revolutionize the sector.
